SMS Policy
1. Consent
You must obtain prior express written consent from every recipient before sending any SMS that is not explicitly in response to the recipient’s own message. Consent must be collected in a way that:
- Clearly identifies your business.
- States the types of messages the recipient will receive (e.g., “order updates”, “2FA codes”, “marketing”).
- States the expected message frequency, that message and data rates may apply, and how to opt out.
- Is collected on a web form, printed form, SMS double-opt-in, or other documented channel — and is retained for at least 4 years.
2. Required message elements
Your first message in every new conversation must include:
- Your business name.
- Opt-out instructions (e.g., “Reply STOP to unsubscribe”).
- For marketing campaigns, a clear reminder of how the recipient opted in.
3. Opt-out handling
2ndCall automatically processes opt-out keywords on every inbound message. The following words (case-insensitive) mark a recipient as opted-out and block all further sends from your number to that recipient:
STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, REVOKE, OPTOUT
The recipient receives an automatic confirmation. START / YES / UNSTOP re-subscribes them. HELP / INFO returns support contact info.
4. Content restrictions
The following is prohibited on 2ndCall and will result in immediate suspension:
- SHAFT content: sex, hate, alcohol, firearms, tobacco — unless you operate an explicitly approved age-gated campaign.
- Cannabis, CBD, kratom, and other controlled substances, regardless of state-level legality.
- Third-party lead generation and affiliate marketing where the sender does not have a direct relationship with the recipient.
- Payday loans, loan sharking, debt collection, debt consolidation outside of licensed collectors.
- Cryptocurrency solicitation, token airdrops, pump-and-dump campaigns.
- Gambling and sweepstakes outside of explicitly approved regulated operators.
- Phishing, smishing, credential harvesting, OTP interception, and impersonation of any brand.
- Any content that would violate the CTIA Messaging Principles and Best Practices, T-Mobile Code of Conduct, AT&T Code of Conduct, or Verizon Messaging Policy.
5. Throughput and volume
Sending throughput is scoped to your approved campaign. Attempting to exceed your tier, rotate sender numbers to evade filters (“snowshoeing”), or send from unregistered numbers is a violation that may result in account termination and carrier fines that we will pass through to you.
6. Reporting abuse
To report abusive traffic or a suspected phishing attempt, email abuse@your2ndline.com. We triage within one business day and suspend confirmed abusers on sight.